Once again, we had the opportunity to visit IFA Berlin - one of the most important consumer electronics and new technology events in the world. For the FLYELECTRONICS team, this year's edition was above all a time of intensive business meetings, talks with manufacturers and the search for new products and brands that may join our offer in the future.
This year's edition brought together more than 2,000 exhibitors and around 240,000 visitors from 155 countries, showing the scale and international character of the event.
Technology that sets the direction
IFA is a place where you can see not only finished products, but above all the directions in which the entire electronics market is heading.
This year, solutions related to artificial intelligence, robotics, the smart home, content creation, gaming, mobility and increasingly extensive device ecosystems were especially visible.
For us, it was a perfect opportunity to see new products up close, compare solutions from different manufacturers and better assess which trends have the greatest potential on the European market.
Meetings that matter
The most important part of our presence at IFA Berlin, however, remains meeting face to face with the people behind the brands and products.
For FLYELECTRONICS, business relationships have always been one of the key drivers of growth. IFA makes it possible to talk directly with the people responsible for product development and international expansion.
During our stay in Berlin, we spoke both with our current partners and with manufacturers and companies we see as potential future partners.
Meetings like these help us better understand the development plans of individual brands, upcoming launches and their strategies for the European market. They are also an opportunity to discuss distribution, B2B sales, marketing and ways to jointly develop new product categories.
Photos from our visit to IFA Berlin 2026
Back from Berlin with new ideas
We would like to thank all the partners, manufacturers and industry representatives we had the pleasure of meeting at IFA 2026. See you at the next edition of IFA Berlin.